Nielsen: U.S. Consumers Avg App Downloads Up 28% To 41; 4 Of 5 Most Popular Belong To Google

With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 -- a rise of 28 percent on the 32 apps owned on average last year. But at the same time, there are hints of people possibly approaching a limit to how much they might use them: despite the rise in app numbers, the amount of time that people are spending in apps has remained essentially flat: collectively, they are being used for 39 minutes per day today, compared to 37 minutes in 2011.

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