June Weddings, June Graduations, June Bugs

Courtesy Jenny Rollo, Photographer Stock.xchng Copyright May 10, 2007

For some lucky people, June is all about sunshine and the beginning of the halcyon days of summer. For others, June is about relationships. We are not talking about linear relationships here. We are talking about the convoluted, complex, multiple variable relationships that bring about weddings and graduations. Preparing for these big, crazy days is big business and keeps marketers and advertisers busy for months prior to the events. The same can be said for market researchers. Looking ahead to this June, there may be more discussion about civil unions and marriages of couples of the same gender. And on the home front, there is a trend to ensure that homeschooled children and youth experience graduation ceremonies and celebrations.

How are you preparing for June?

When do you gear up to begin market research related to commercial endeavors targeting weddings, graduations, and all the time spent outdoors in summer -- with the bugs?

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