Key Takeaways From The Facebook Marketing Conference

Facebook has a grand scheme is to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the internet. Facebook wants?ads to be content, and now its Reach Generator allows advertisers to pay a fixed fee to?guarantee that?their content is seen by 75% of their fans. Of all?the announcements made at the?Facebook Marketing Conference?on Wednesday,?Reach Generator is the most innovative because it provides a powerful alternative to CPC and CPM for the world's richest brands, and a way for Facebook make more efficient use of its inventory. Here's a breakdown of Reach Generator and the other big news from the Facebook Marketing Conference, and how it changed the marketing industry landscape.

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